{"id":11201,"date":"2026-03-28T06:19:01","date_gmt":"2026-03-28T05:19:01","guid":{"rendered":"https:\/\/blog.der-digitalisierungsberater.de\/ai-needs-hi-the-old-hand-wins\/"},"modified":"2026-05-04T11:36:34","modified_gmt":"2026-05-04T09:36:34","slug":"ai-needs-hi-the-old-hand-wins","status":"publish","type":"post","link":"https:\/\/blog.der-digitalisierungsberater.de\/en\/ai-needs-hi-the-old-hand-wins\/","title":{"rendered":"AI needs HI \u2014 the &#8220;old hand&#8221; wins!"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Artificial intelligence needs more human intelligence than ever before<br \/>\nWhy many AI projects fail \u2014 and what I really saw at LogiMAT<\/strong><\/p>\n<ul>\n<li>3 days at LogiMAT in Stuttgart.<\/li>\n<li>18 software vendors.<\/li>\n<li>One clear goal:<strong> Find out where AI really stands today \u2014 between hype and reality.<\/strong><\/li>\n<\/ul>\n<p><strong>My conclusion upfront: <\/strong>Many companies massively underestimate one critical risk.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image style_shadow-1 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_17_35-1-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_17_35-1-1024x683.png 1024w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_17_35-1-300x200.png 300w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_17_35-1-scaled.png 760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>&#8220;Why should I care?&#8221;<\/em><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><strong>The big illusion around AI<\/strong><\/h4>\n<p>Right now, you hear statements like this everywhere:<\/p>\n<ul>\n<li>\u201c<strong>AI <\/strong>makes you independent\u201d<\/li>\n<li>\u201c<strong>AI<\/strong> replaces missing know-how\u201d (one AI nerd is enough)<\/li>\n<li>\u201c<strong>AI <\/strong>is quick to implement\u201d<\/li>\n<li>\u201c<strong>AI <\/strong>saves time and costs\u201d<\/li>\n<\/ul>\n<p>Sounds convincing, but in practice it is often dangerously oversimplified.<\/p>\n<p><strong>The reality: <\/strong>Many companies start AI projects without:<\/p>\n<ul>\n<li>clear use cases<\/li>\n<li>robust ROI assessments<\/li>\n<li>deep process understanding<\/li>\n<\/ul>\n<p><strong>The consequence: <\/strong>High resource investment with little or <strong>no business impact<\/strong><\/p>\n<p><strong>The biggest fallacy: <\/strong><em>\u201cWe will just do it ourselves with trendy young AI experts\u201d<\/em><\/p>\n<p><strong>A common scenario:<\/strong><\/p>\n<p><strong>A company invests in AI tools, <\/strong>assigns internal teams to them, and expects quick results.<\/p>\n<p><strong>What gets overlooked: <\/strong>AI is not purely a tool topic.<strong><br \/>\nAI is a strategy and process topic<\/strong><\/p>\n<p><strong>Without experience in:<\/strong><\/p>\n<ul>\n<li>process analysis<\/li>\n<li>system landscapes (ERP, WMS, CRM, TMS)<\/li>\n<li>implementing complex requirements<\/li>\n<\/ul>\n<p><strong>solutions emerge that may work technically, but do not deliver sustainable added value.<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image style_shadow-1 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-06_15_27-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-06_15_27-1024x683.png 1024w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-06_15_27-300x200.png 300w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-06_15_27-scaled.png 760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">AI \u2014 for many, more illusion than value-creating reality<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The<strong><em> \u201cold hand syndrome\u201d <\/em>\u2013 <\/strong>a key takeaway<\/p>\n<p><strong>At the trade fair, one term came up that sums up a lot:<\/strong><\/p>\n<p><strong>The \u201cold hand syndrome\u201d<\/strong><\/p>\n<p><strong>The key message: <\/strong>It is much easier to teach experienced experts AI than to give AI experts real hands-on experience.<\/p>\n<p><strong>Why is that? Because: <\/strong><\/p>\n<ul>\n<li>experience cannot be replaced by theory<\/li>\n<li>processes must be understood, not just tools<\/li>\n<li>decisions require context and industry knowledge<\/li>\n<\/ul>\n<p><strong>An example straight from the trade fair:<\/strong><\/p>\n<p>A major logistics company is deliberately no longer relying primarily on junior profiles for AI projects, but specifically on experienced specialists.<\/p>\n<p><strong>The reason: <\/strong>They know where, how, and when AI can be used effectively \u2014 and where it cannot \u2014 and can therefore deliver <strong>real added value<\/strong>.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image style_shadow-1 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_07_46-1-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_07_46-1-1024x683.png 1024w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_07_46-1-300x200.png 300w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_07_46-1-scaled.png 760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">The &#8220;old hand&#8221; wins!<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>What I observed specifically at<strong> LogiMAT <\/strong>: Of 18 vendors, exactly ONE truly convinced me.<\/p>\n<p><strong>Not primarily because of the AI technology, but because of the methodology behind it:<\/strong><\/p>\n<ul>\n<li>clear architecture<\/li>\n<li>clean integration into existing processes<\/li>\n<li>traceable implementation<\/li>\n<li>presented results<\/li>\n<\/ul>\n<p><strong>And above all: <\/strong>a deep understanding of real-world application in the company<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Conclusion:<\/strong> AI without experience = an underestimated risk<\/p>\n<p><strong>Many companies assume: <\/strong><em>\u201cAI compensates for missing experience\u201d<\/em><\/p>\n<p><strong>That is a fallacy. AI can: <\/strong><\/p>\n<ul>\n<li>support<\/li>\n<li>accelerate<\/li>\n<li>automate<\/li>\n<\/ul>\n<p><strong>But AI cannot:<\/strong><\/p>\n<ul>\n<li>independently understand and <strong>verify<\/strong> complex business processes<\/li>\n<li>correct strategic misjudgments based on <strong><em>\u201cwhat worked before\u201d <\/em><\/strong>experience<\/li>\n<li>replace the missing experience from 40 years of work that is often stored only in employees\u2019 heads!<\/li>\n<\/ul>\n<p><strong> <\/strong><\/p>\n<p><strong>The hidden costs of trial &amp; error<\/strong><\/p>\n<p><strong>What is often underestimated: <\/strong>Misguided AI projects lead to:<\/p>\n<ul>\n<li>bad investments<\/li>\n<li>inefficient processes<\/li>\n<li>an explosion of process variants<\/li>\n<li>unnecessary resource consumption<\/li>\n<li>technical dead ends<\/li>\n<\/ul>\n<p>And these effects occur in practice far more often than many expect.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image style_shadow-1 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_47_08-1-683x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_47_08-1-683x1024.png 683w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_47_08-1-200x300.png 200w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_47_08-1-scaled.png 507w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Wrong AI decisions without HI can lead you to the graveyard.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><strong>The market is changing \u2014 and so is your responsibility<\/strong><\/h4>\n<p><strong>A key trend: <\/strong>Software vendors are increasingly evolving into enablers.<\/p>\n<p>That means:<\/p>\n<ul>\n<li>You get powerful tools<\/li>\n<li>but less hands-on support with implementation<\/li>\n<\/ul>\n<p>Responsibility for correct application increasingly lies with you.  <strong>And with it, the risk.<\/strong><\/p>\n<p><strong>If AI delivers solutions that quickly, no vendor wants to deal with it \u201cminute by minute.\u201d They want to enable you to do it independently! <\/strong><\/p>\n<p><strong>The crucial question: <\/strong>Does your company have the necessary experience to use AI strategically and effectively?<\/p>\n<p><strong>Or more specifically:<\/strong> Are you sure your current AI approach is economically sound and sustainable?<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>AI only unlocks its full potential when it is built on:<\/p>\n<ul>\n<li>solid experience<\/li>\n<li>structured processes<\/li>\n<li>a clear strategic direction<\/li>\n<\/ul>\n<p>.<\/p>\n<p><strong>That is why: <\/strong>1 (AI) + 1 (human intelligence) = 3<br \/>\nbut only if both factors are combined correctly.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image style_shadow-1 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_12_54-1-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_12_54-1-1024x683.png 1024w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_12_54-1-300x200.png 300w, https:\/\/blog.der-digitalisierungsberater.de\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-28.-Maerz-2026-05_12_54-1-scaled.png 760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">1 + 1 = 3 \u2014 that applies especially here!<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"artifact-content artifact-content-scrollable\">\n<div class=\"paragraph is-rich-chat-ui heading3 ng-star-inserted\" role=\"heading\" data-start-index=\"4970\" aria-level=\"3\">\n<p><strong>Recommendation for action, <\/strong>if you are currently:<\/p>\n<ul>\n<li>planning to use AI<\/li>\n<li>have already launched initial initiatives<\/li>\n<li>or are unsure whether your approach is viable<\/li>\n<\/ul>\n<p>you should not leave this topic to chance.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Your next step<\/strong><\/p>\n<p>I offer you a <strong>free initial assessment of your AI strategy<\/strong>:<\/p>\n<ul>\n<li>Assessment of your current starting position<\/li>\n<li>Identification of specific risks<\/li>\n<li>Initial recommendations for action<\/li>\n<\/ul>\n<p><strong> <\/strong><\/p>\n<p><strong>Book your appointment now and gain clarity. Here via the link.  <a href=\"https:\/\/www.der-digitalisierungsberater.de\/terminvereinbarung\/\">https:\/\/www.der-digitalisierungsberater.de\/terminvereinbarung\/<\/a><\/strong><\/p>\n<p>Here is the link to LogiMAT, for anyone who does not know the trade fair. <a href=\"https:\/\/www.logimat-messe.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.logimat-messe.de\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_2da9e0f8\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><strong>Always be the first to receive the latest news, interviews, and expert articles? <\/strong><\/p>\n<p style=\"text-align: center;\"><div class=\"tnp tnp-subscription \">\n<form method=\"post\" action=\"https:\/\/blog.der-digitalisierungsberater.de\/wp-admin\/admin-ajax.php?action=tnp&amp;na=s\">\n<input type=\"hidden\" name=\"nlang\" value=\"en\">\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-1\">E-Mail<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-1\" value=\"\" placeholder=\"\" required><\/div>\n<div class=\"tnp-field tnp-privacy-field\"><label><input type=\"checkbox\" name=\"ny\" required class=\"tnp-privacy\"> <a target=\"_blank\" href=\"https:\/\/blog.der-digitalisierungsberater.de\/datenschutzerklaerung\/\">Indem Du fortf\u00e4hrst, akzeptierst Du unsere Datenschutzerkl\u00e4rung.<\/a><\/label><\/div><div class=\"tnp-field tnp-field-button\" style=\"text-align: left\"><input class=\"tnp-submit\" type=\"submit\" value=\"Abonnieren\" style=\"\">\n<\/div>\n<\/form>\n<\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><strong>Conclusion:<\/strong><\/h4>\n<p>Even with AI, nothing is really moving forward right now without HI\u2014human intelligence. So do not underestimate the &#8220;old hand factor&#8221; under any circumstances, and make the 1+1 = 3 decision!<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Image source: ChatGPT<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Artificial intelligence needs more human intelligence than ever before Why many AI projects fail \u2014 and what I really saw at LogiMAT 3 days at LogiMAT in Stuttgart. 18 software vendors. One clear goal: Find out where AI really stands today \u2014 between hype and reality. My conclusion upfront: Many companies massively underestimate one critical...","protected":false},"author":2,"featured_media":11211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,68],"tags":[65,64,66],"class_list":["post-11201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-digital","tag-agile","tag-digitalization","tag-project-management"],"_links":{"self":[{"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/11201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/comments?post=11201"}],"version-history":[{"count":4,"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/11201\/revisions"}],"predecessor-version":[{"id":11220,"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/11201\/revisions\/11220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/media\/11211"}],"wp:attachment":[{"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/media?parent=11201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/categories?post=11201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/tags?post=11201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}